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Producing content for social media is usually on the forefront of any brand or influencers mind, for many of us, it is where we generate business. So should we invest our money in quality images or can they be achieved with phone cameras? 

Before I discredit any professional photographers (including myself!), I feel I should mention what you don’t get when an ‘instagram husband’ is stepping up, professional photographers know how to frame an image that will capture the person or brand, get the right angles, light and poses but also how to make the person in front of the camera feel good and relaxed, all of which affect the end result. 

For this post, I used two different cameras. One was a canon 5d MarkIII with a 50mm f1.2 USM lens (retail value $5,200) v’s a Samsung Galaxy S7 (retail value $798). To be fair to each piece of technology I have edited them the exact same way through Adobe Photoshop.

Take a look through for yourself and see if you can spot the difference, I have complied my own summary at the end of this post.


The following images were taken with a Samsung Galaxy S7 edge.

The following images were taken with a Canon 5D Mark III + 50mm lens.

The following image on the left was taken on a Samsung Galaxy S7 edge and the one on the right was a Canon 5D Mark III + 50mm lens.

The following image on the left was taken on a Samsung Galaxy S7 edge and the one on the right was a Canon 5D Mark III + 50mm lens.

The following image on the left was taken on a Samsung Galaxy S7 edge and the one on the right was a Canon 5D Mark III + 50mm lens.

The following images were taken with a Canon 5D Mark III + 50mm lens.


What did you think?

I believe you can create great content using either piece of technology, but one thing that truly stands out (and keeps Canon as a thriving business), is the colour quality in the images, with more vibrance and ‘true’ colours. You may also notice more depth in the Canon images where the Samsung ones look a little flat.

It may be harder to notice the difference between the first lot of images (the pink jacket and white wall ones), because the scene was a beautifully lit one, but the Samsung didn’t perform as well in the street where, even though an overcast day, the sunlight washed out the images (specifically the blue jacket against the white picket fence), I tried a few angles to make this work on the Samsung but this seemed to be the best.

In summary, the Canon was always going to produce a higher quality image, but when thinking of producing content in a practical sense, you won’t always have a professional photographer on hand to snap you. So I am hoping this post can give you the confidence to start (if you haven’t already) taking + experimenting with your own phone snaps. 

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